John Ternus, the company’s VP of hardware engineering, had just revealed that the Pro Display XDR, its new high-end 6K monitor, will cost $4,999. You can pinpoint the exact moment when Apple lost the WWDC audience on Monday. Similar monitors typically cost upwards of $10,000, and Apple compared it to one costing $43,000.īut the Internet has had a lot to say about the optional stand …Įngadget had this to say about the reaction in the room. This is a true reference-grade monitor designed for critical color work by photographers, videographers, and filmmakers. There wasn’t too much reaction to the $4999 starting price of the monitor itself, or even the $1000 premium for the low-reflectivity upgrade. Apple didn’t just announce a $5000 monitor during WWDC: it also announced an optional $1000 monitor stand to go with it.
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